Submitted by Dixiecrat
Last week the Guardian posted an article that no one asked for, that had no newsworthy reason to be published and ended up smearing the publication, not the target. The Guardian article revealed the identity of the pseudonymous Twitter figure who leads a small publisher. Lomez is a family man, former college athlete, handsome beloved former academic and also runs a successful business. The online right laughed how the dox backfired and mocked the journalist who reported this. Some even went so far as to say that doxing had lost its power. Doxing was over. No, it is not.
People are crowing how this reveal backfired. It did in a sense that his firm’s sales saw a boost and the business received much wider publicity. Being a target of the hall monitors of the media, he also became a figure that the right could rally around. Steve Bannon quickly interviewed him in a visual duel of who could layer more clothes in May. This will undoubtedly help him and his business in the near future.
Lomez rose in visibility due to his posting and the well executed plan of building a small publishing business. His tweets are witty and sometimes funny. In winter of 2023, he wrote about the Longhouse concept and how it has spread to swallow society. With rising visibility, he became a target. Not just a target of antifa, but he became a target of jealous individuals who do not like him personally or what he represents on the right. Wheels go into motion, and several months later, his identity is revealed. Instead of a fall from grace, it is a springboard to greater success.
What makes his unmasking different is that he had built a social and professional network of individuals and institutions that respect and value his contributions and what he brings to the table. This is hard work, but so is building a publishing press that is not just print on demand books. It takes an editorial eye to find valuable content and salesmanship to sell the endeavor to business partners and vendors. He also, most importantly, did not have an employer. He was outside the corporate Longhouse.
Had he been a corporate lackey or even worked for a small employer (heaven forbid, was still in academia), he would have been fired before The Guardian went to press. His termination would have made the silly article newsworthy in the eyes of the hall monitors of political discourse. Corporations have to fire anyone tainted with the bad man labels because they all fear EEOC lawsuits and any hint that they tolerate an environment of discrimination. This is the legacy of the Civil Rights Act and the judicial system. Had he worked for any employer, he would have suffered consequences just as any other doxed figure despite no real bad thought crimes per The Guardian’s article.
That article revealed a lot about the man. It read like an intelligence dossier of a spy or a target. These are the lengths they go to in order to name and shame an individual. It had to burn as more was dredged up that revealed Lomez is an All-American man with a successful life. Consider the lengths that the individual or individuals went to in order to research one man. This event, like all doxes, should be a reminder to clean up trails, spread misinformation about yourself and be careful. Someone with no life is archiving everything about you. Someone else who is paid by a private multi-lettered agency or a news entity is just waiting for anything clickbaity enough to post.
Beyond simple corporate lawsuit risk, the system we live under also needs taboo enforcement. It is not just to stop certain topics from being discussed, but to stop simple criticism of shibboleths or policies and make sure all of those criticisms are considered low status, crass and awful. They want anyone with criticism or mere dissatisfaction at the insane beliefs of the approved opinion makers to hide them. If one were to see upstanding gentlemen like Mr. Lomez expressing bad think without suffering consequences, it would allow others out there to feel safer expressing those same beliefs. There would not be a status ding to stating an opinion shared by half of America. As the left loves to say, we have freedom of speech, not freedom of consequences, so there must be consequences for heretics of the one true faith.
This will not stop, but Lomez’s experience (so far) is a positive sign. The same applies to Richard Hanania’s reveal as formerly writing under an altright pseudonym. Hanania’s book was still published. None of his benefactors turned on him nor commented for the HuffPo article. That is solidarity. The broader right rallying around the handsome book publisher is another sign. Solidarity. Doxing is scary because everyone understands the implicit threat. You are marked as a bad person, your identity and location are revealed to an increasingly unhinged left wing population, and none of them will miss you if you are eliminated. It is a political fight but it is also a holy war. The other side is already there. The right needs to catch up.
Despite a total Lom3z victory, this episode only proved further that Hell hath no fury like a leftist scorned by good physiognomy.
"a successful business"
I didn't think it was possible these days to be a successful small, independent book publisher. Encouraging if true.